The breakthrough in design quality came when internet speeds made it possible to download a large amount of data in a relatively short time.

We mustn’t forget one more, technical, factor: why do some pages load very quickly, while others take a very long time? Is it because of the number of news items on the site? No, page loading speed depends directly on site optimization, and therefore on design. That’s exactly why graphic elements should not only be beautiful, but small, too. After all, remember—you yourself quickly close a page that won’t load.


It’s all quite simple.
To really prove this passage from the theory, let’s check everything said above with a practical example. To do this, you need to go to a search engine, enter a query, and open two or three of the most relevant links. Surely you’ll close one or two of them right away. Why? Because poor design or slow page loading speed immediately makes itself known. I think a calm design that fits the subject of the site will be valued much more than a red-and-black blotch with lots of ads in the form of pop-up windows. Very often, we close sites because it’s impossible to find the information we need. This really is very important. A well-balanced design that highlights the most important parts of a page with color or some other effect can direct users to one part of the site or another.


Navigation on the site

- is an integral part of the design, which can affect it either positively,

or negatively.Navigation elements shouldn’t be too numerous, but their absence only makes the site less appealing.

The main navigation elements are site search, section categories and subcategories. Sometimes, expensive designs

also use a virtual keyboard. Indeed, properly designed ways to search for information make it easier for

site visitors to get things done and attract their attention. You’ll agree, it’s much more convenient to use the search bar than to spend hours

picking out everything you need from the materials posted on the site.

And there can be a lot of them. The appearance, speed and results of a search are very important. Remember—a good design should be
aimed only at the visitor. If someone who comes to the site is interested in the resource, the visitor will definitely add
it to their bookmarks.

From everything said above, we can draw this conclusion:

Design is one of the most important parts of a site. It affects traffic, popularity, usage and the number of page views. Why? It’s all described a little above. For example, you can take two sites, test them, and talk about their traffic and other factors. All this theory once again shows that you shouldn’t skimp on design, since it’s difficult to get good results with poor design.