Look for timely topics


In the early stages, it’s not easy to know exactly what kind of content will attract your target audience. Since your budget is probably limited, the best strategy is to use proven ideas that have already been successful. That means you need to do some research and find out what your target audience is interested in right now and what they’re discussing most actively.
Look for articles people like the most, or ones that are trending right now. You can use various online tools for this, such as:

  • Twitter’s “Trending Topics” section;
  • Liveinternet statistics;
  • Mediametrics;
  • Google Trends, and others.

However, it’s important to make sure you create something entirely new based on what you find. Your content should be not only timely, but useful, too. For example, if you’ve looked through several articles offering tips on coping with stress from well-known entrepreneurs, you could publish a roundup of effective yoga exercises or recipes for drinks that will help people relax and restore their inner harmony.

Don’t forget to publish guest posts

The main goal for any startup is to attract the right audience. You may be an expert in your niche, but unfortunately, that won’t matter if nobody knows about you. This can become a dead end in your marketing strategy.
One of the most effective ways to break this cycle is to connect with more authoritative and respected websites. You can do this by publishing guest posts in various online media outlets and on industry websites. This will help you get quality backlinks, as well as attract targeted traffic to your project’s website.

Create visual content

Think about the types of content that most often catch your eye on social media. An infographic will obviously seem more interesting than a long wall of text. Images are much better at grabbing people’s attention. So, for your content marketing strategy to succeed, it’s important to use infographics, videos, memes, and so on from time to time, alongside regular blog posts. You can share this kind of content through email as well as on social media.

Publish new content regularly

Consistency is the key to success in content marketing, especially when it comes to a startup. Make sure you publish at least 2–3 blog posts every week. This will not only attract fresh traffic, but also help you earn your audience’s trust.

Bring in influencers

Influencers are essentially people who have built a reputation as experts in the industry or niche they’re associated with. Consumers trust them because of their huge followings and name recognition. Influencers can have a significant impact on how audiences perceive things and on the decisions people make. That’s why one of the most effective content marketing strategies is to bring in these influential people to create valuable content.
Promote your brand on social media
Social media marketing (SMM) and content marketing complement each other to a great extent. When you publish blog posts, most people won’t notice because they don’t check your blog regularly. However, you have the opportunity to engage your readers by posting on other channels, such as LinkedIn or Facebook.

Find the ideal time to post

There’s no denying that timing is one of the most important factors that can affect the success of any post. Experiment to find out what time of day (morning, afternoon, or evening) and which days of the week bring the most views and clicks on your links, and try to adapt your content plan to the results.

Title
Secrets of effective content marketing for startups
Description
How to maximize the return on your content marketing investment. Useful tips and tricks for startup owners.